Are you a yoga teacher looking to gain more brand awareness? 

Marketing is an important way to put yourself out there, and spread the word about your services. Without an audience, teachers have nobody to teach, so it’s important to learn how to market yourself so you can stand out and get discovered.

If you’ve never delved into the world of marketing before, the idea of marketing yourself can seem scary, but luckily, we’ve got you covered. 

Here are some self-marketing tips to help you create a social media presence, boost awareness and increase engagement.

How to get started
Ask yourself: what is my selling point?

 Before you can start marketing yourself, it’s important to define your niche. To do this, ask yourself some of the following questions:

  • What sets my yoga business apart from others?
  • What services do I offer?
  • What do I specialise in?
  • Why should someone attend my classes, and what will they gain from them?

Your niche will underpin your entire self-marketing strategy, so it’s important to come up with a solid explanation of what style of yoga you teach, why you teach it, and what you bring to the table. 

Laura Stupple

Define your target audience

Whilst targeting the biggest audience you possibly can may be tempting, realistically, there’s only ever going to be a select target audience who’ll be truly interested in your services. For example, it may sound great to target all women, but some women may not be interested in exercise, or some may only like team sports.

So, it’s important to narrow down a target audience, or in other words, decide on a group of people whose needs will best be met by your services. 

Having a defined target audience will help you devise a specific social media strategy to meet their needs. You’ll be able to capture the attention of the people who really matter, rather than spreading yourself too thin and targeting too broadly. 

Once you have a distinct audience, and get to know their likes, dislikes, hobbies and habits, you’ll be able to get the most out of your self-marketing strategy.

Create a website

Creating a website is the most important step when it comes to marketing yourself online. 

Your website will become the central hub of all of your marketing efforts, as:

  • It displays your brand’s personality
  • It’s usually the first impression visitors will get of your services 
  • It’s the place where people find out more about you
  • It answers any questions potential customers may have about your services
  • It’s the place where your audience converts, or makes bookings
  • It links to and from all of your other social media channels
  • If you run any paid advertising campaigns, they will all lead back to pages on your website 

To make your website really stand out, it’s recommended that you enlist the help of an SEO content writing agency.  SEO content writers will help you engage your audience by bringing your brand voice to life. But most importantly, they’ll help people find your website by putting it on the front page of Google. If your website appears at the top of the Google search results relevant to your industry, then potential customers are much more likely to find you over your competitors. 

How to market yourself as a yoga teacher on social media
Tips for marketing on Instagram

  1. Instagram is all about strong visuals and clear branding. It’s a good idea to design a logo, and choose some brand colours to carry through all of your posts. 
  2. Interactive content performs the best. Use reels, ask questions to your followers in your captions, and use yes/no and question prompts in your stories. By conversing with your followers, you’ll be able to create deeper connections to them. Having high rates of engagement also pays off on Instagram, as it causes the algorithm to treat your account favourably. 
  3. It’s important to post frequently. Start with a couple of posts a week, but ideally, work your way up to three posts a day.
  4. Create an engaging bio with a concise description of your business. Make sure to also include a link to your website.
  5. Show off your craft! Post short video reels of your yoga classes, or teach your audience some yoga tips.

Tips for marketing on YouTube

As a yoga teacher, YouTube is one of the most important platforms, as this is where you can really show off your work. Use your YouTube to:

  • Post full-length yoga classes
  • Answer commonly asked questions
  • Provide tips 
  • Introduce yourself and your business

YouTube gives you access to a large audience, which will help you build brand awareness and exposure. And if your YouTube blows up, you’ll be able to monetise your videos, using the platform as an additional source of income.

Tips for marketing on TikTok

TikTok is today’s trending platform, and its user-base is rapidly growing by the day.

It’s a smart idea to market yourself on TikTok, as it’s a great place for capturing niches and building communities. 

#Yogatok is a community that currently exists on TikTok, with the hashtag receiving over 137 million views to date. Creating videos with this hashtag is a great way to increase awareness for your brand. 

Videos to post on your TikTok:

  • A branded trailer to show off your services
  • Yoga tips and tricks
  • The best yoga positions for back pain, headache, bloating, etc.

Host events and meetups, and post content from these events on your social media accounts

Events and meetups are a great way to bring your community together and build bonds with your clients. Meetups can be virtual or in person, and they can be filmed and posted on your social media channels. You can also invite influencers and opinion leaders in your field, as this will help you grow brand awareness.

Event and meetup ideas could include:

  • Group yoga sessions
  • PR yoga events to get your name out there

Now that you have all the self-marketing tools, it’s time to be brave and put yourself out there. Make some social media accounts, find yourself a content writer, and embark on your journey of success. 

Interested in becoming a yoga teacher? Check out our training programs.

If you would like to further information or more advice on which training is best for you please contact Byron Yoga Retreat Centre: 02 6685 8327 / admin@byronyoga.com / www.byronyoga.com